How to Launch a Successful TikTok Ad-Campaign in 2021
TikTok, the social media behemoth, has captured a huge market share in the online video-based social network platform in recent days. Unlike YouTube, it is based on short videos spanning 15–60 seconds. You might be thinking, yes I already know, but what if I say it’s a sleeping beast with endless opportunities?
Yes, let me show you some data. Within just a few years TikTok has taken 150 countries under its grasp and the number will undoubtedly increase. Reaching over 600M people every month in 75 languages isn’t something you should underestimate. Global trade centers like the USA, Singapore, UK, France, and many other major countries have recognized the platform and the number of active users is growing exponentially.
ByteDance, the Chinese parent company of TikTok, is on the driver’s seat earning in billions. But they aren’t the only ones to get the pie, even you can have a share of that from anywhere and with anything. The biggest influence of TikTok is on the Gen-Z, our primary target. Celebrities, brands, influencers, and even politicians are seeking more and more opportunities to utilize it for their benefit.
In such a scenario, we are here for you. As a growth agency, our target is to help you get a fair share of the pie. And we can very well do that for you. But before you decide anything, here is a sneak peek of what it really takes to run successful campaigns on TikTok. You can thank us later, or simply hire us to do the job for you and get rid of all the trouble.
Find Your Unique Voice
Every brand has a unique voice that stands out from the crowd. I am sure your brand too has a personality that attracts visitors and sends them to your landing page. Whatever you’re doing on TikTok, whether it be casual or promotional videos or ads, make sure it sends out the right message to the right audience. It’d be better if you are keeping it real, misguiding the prospective customers often backfires.
Types of Campaigns
TikTok is a video sharing platform so whatever ad you are running must be in video format. As I mentioned, Gen-Z is the primary user base of this massive social media, that’s why you gotta be smart and creative for productive campaigns. Like most of the advertisement platforms (i.e. Google, Facebook), it mainly operates through three categories- Awareness, Conversion, and Consideration. I’ll break it down for you-
Reach based ads tend to get you more eyeballs on the content which is often deemed unnecessary if you are targeting people to convert.
Traffic brings more and more people to your website.
App Install mainly targets people to download your app from Play store or App store.
Conversion is the classic ad campaign that makes sure your visitors convert into paying customers.
There are some more options but these are the primary types of ad campaigns. Your brand will see growth through any of these ways.
The Art of Storytelling
You have a unique voice because there is a story to tell. Your brand’s story and its influence on your visitors will make or break the ground. TikTok is giving you several opportunities to reach out to more and more targeted audiences, a better sales opportunity, and brand awareness altogether.
Gen-Z is waiting for you to pitch the product that is going to change their lives. You have to be the one to step forward with an idea and see it taking shape in real life. As they say, “every billion-dollar business was once a mere idea.” TikTok offers different formats to spread the idea through advertisement.
Ad Formats in TikTok
- In-feed video ads
Your ads are shown every 15 seconds when your targeted audience is online. Your brand can have profound attention if the ads are consistent. Also, due to the short spanning videos- ads in 15-second intervals aren’t considered to be annoying.
- Hashtag Challenges
In this era of Instagram and Twitter, hashtags are the new weapon to achieve more market share. If you are running a TikTok Hashtag challenge, it’ll boost the interaction between you and your audience. Large companies always cherish these kinds of opportunities, where audiences are directly involved in your advertisement. Be wise and creative to utilize such opportunities.
- Custom Influencer Package
Influencer ads always help in creating and expanding your viewer base. Selling your product in a non-selling manner is the ultimate target for every brand. A solid fanbase or a massive number of followers will speak for your brand, self-motivatedly. All you need to do is press the right buttons at the right time.
Final Verdict
Every platform has its time to conquer the market, for Facebook and Twitter it was around 2010–12, Instagram crushed it in 2016–17… But slowly it all saturates. Nowadays, it’s time for TikTok.
However, in recent times TikTok lost its market in India, due to the political tension between the two countries, India banned TikTok. But that doesn’t slow down its growth, the whole of Europe and North America is yet to be reached. There are endless opportunities, the question is how much do you want to grab.
