How to Launch a Successful Snapchat Ad-Campaign in 2021
Snapchat is one of the most underrated social media platforms for marketing among businesses. But the truth is, if you are eying for that target, which you have written down in your goal-list for so long, then Snapchat is the best way to achieve it.
I understand that you are not quite confident to relocate your marketing to a platform that is unknown and somewhat different. Don’t worry, you can always test before you use it. And that’s the reason for this article. I’ll make you aware of some facts that would embolden your efforts to fully utilize the possibilities of Snapchat.
This photo and video sharing app is home to daily 238 million active users around the globe and the best part is, more than half of its users are young. I don’t have to tell you the benefits of having such a large youth audience. However, don’t think that only youths are fond of this social media, there is a significant variety of user ages.
Let me tell you one more thing, marketing through Snapchat is a dream of marketers. Creating ads can be done in minutes literally, eCPM and eCPSU are far more lucrative than Facebook or Insta.
Blueprint UX can help you grab this opportunity and boost your business growth massively. But before that, here is an insight from us to analyze the potentials of Snapchat and how it can redesign your marketing strategies.
Expanding The Reach
The one thing every brand seeks is reaching out to more people. And Snapchat offers you people, people who are ready to be your customers. You can optimize your ads to the utmost accuracy and narrow down your targeted audience. There are a whole lot of things you can do to market your business here and experience crazy growth.
Ads in Snapchat
Ads in Snapchat are one of the most effective ads with proven success rates. You can post a single image or video ads to reach out. Your ads will spread your brand story and more and more people will come.
But Snapchat is a little different platform altogether. Maintaining a professional outlook doesn’t quite work here, you should have more of a casual, fun, and homemade attitude. It’s more important to be a part of the community than only advertising here. Statistics show 45% of people unfollow brands that are too self-promoting.
Target your audience specifically by locating their regular visiting spots. For example, if you are a book publishing company- target audiences who often visit the bookstores.
Diverse User Base
Yes, teenagers and young adults are more into Snapchat but that doesn’t mean grown-ups aren’t using it. 25% of the American population (that uses social media) between the range of 30–49 uses Snapchat. There is also a fair percentage of users above that. So if you are worried about your customer demographics, it’s settled.
Snapchat is projected to reach more than 365 million global users by the year 2023. That means, there is no sign of saturation here, use it fully before it’s gone.
The Bright and Relatable Side of Your Brand
Although I have mentioned this aspect above, let’s stress the point a bit further. Behind the logo, there are people working day and night for your brand to succeed. Putting them forward on Snapchat increases the relatability of your brand. So what’s the catch here? It’s simple, Snapchat users like to keep it real.
To market this opportunity, you have to be fun, smart, and creative. Use the Story ads for this matter. Through this ad format, you’ll be able to add tiles to the discover section. If your targeted clicks on it, they will be presented with a whole list of ads. And this creates a possibility of interaction.
Entertain Your Targeted Audience
You have a brand story and a great voice to tell it, so what now? Snapchat has thousands of ways through which you can share stories. Take an example of the Filter Ads, they are very useful in this case.
Filters in Ad manager can be helpful if your targeted audience is wide. On the other hand, On-demand Ads are brand-specific. Only people related to your brand or niche will use them.
Either way, you are reaching out to relevant people who’ll be directly responsible for your growth.
Make Technology your Friend
Lastly, Snapchat has broken the barriers of social media and reached advanced levels. One example of this is using advanced technologies to attract users. The AR (Augmented Reality) facility is truly fascinating in Snapchat.
Use the Face lense and the World lense in your videos to make it more fun and entertaining. The more you get deeply involved, the more you benefit from the platform.
Snapchat ad campaign in 2021? Yes, it’s happening! As brand awareness has grown over the past years, businesses are now seeing Snapchat as a viable option to reach out to a targeted audience. This definitely doesn’t come as a surprise, as Snapchat has been known to experiment with different methods for reaching its audience, including more traditional forms of advertising (such as print ads).
